Television and Cross-Media Culture
The Master's in Television and Cross-Media Culture explores contemporary media culture from a critical perspective. The programme offers you the tools to understand and evaluate the ongoing transformation of media culture and its impact on culture, politics and everyday life. Taking television as a starting point, it maps out the conceptual, social and cultural challenges that come with digital, mobile and social media.
In this video, teachers and a student of the Master’s in Media Studies share their experiences with the study programme at the University of Amsterdam.
Why study Television and Cross-Media Culture at the UvA?
- Interdisciplinary approach
The Master's in Television and Cross-Media Culture provides students with in-depth knowledge of contemporary cross-media culture, viewed from historical, theoretical and critical perspectives, and applied to topics such as: relationship between private and public; political agency of audiences and users; economic and technological contexts of cultural production; aesthetic forms between story-telling and interface; popular and professional knowledge production through media.
- Critical thinking
The programme teaches you how to identify the most important dynamics of our media culture and how to conceptualise them in a critical and meaningful way. This will allow you to participate in ongoing debates and to give relevant input to cultural, political or industrial endeavours concerning media culture.
After graduation you are prepared for a broad range of career opportunities within the field of Media Studies. You can find employment in the media and cultural industries as for instance an editor at a broadcasting or production company or in different capacities in the field of journalism.
The Television and Cross-Media Culture specialisation within the Media Studies research Master's programme focuses on the on-going transformation of media culture, and its impact on culture, politics and everyday life. This intensive and selective two-year programme has been developed for students with proven ability in, and passion for, research.
Television and Cross-Media Culture is an accredited degree programme of Media Studies. After successful completion of this programme, you will receive a legally accredited Master’s degree in Media Studies and the title Master of Arts (MA).